Out Impact is one of the leading growing gay omnimedia companies on the Internet and a leading destination for comprehensive LGBTQ news, activism, entertainment, lifestyle, travel, animal advocacy, and more through our gay online magazine, our free online newsletter (with exclusive content and giveaways) and our video brand, OutImpact.TV. A hybrid of our two loves, gay media and activism, Out Impact creates original content with a candid, informative and honest voice that is attracting both gay men and women and our allies seeking authenticity, while supporting non-profits.
Out Impact Event Sponsorships
Home Page & Whole Site Takeovers
Custom Ad Programs
OutImpact.TV Home Page
OutImpact.TV Video Placement
Leaderboards (728×90) and Full Banners (468 X 60)
Medium Squares (300×250)
Wide Skyscrapers (160 X 600)
Video Placements:15 second pre-rolls and (300×250)
All Rich Media
Integrated Sponsor Units: Buttons, Micro Bars, other standard IAB Units
Out Impact Event Sponsorship Opportunities
Why should you advertise with Out Impact?
We donate 10% of your advertising purchase or sponsorship to a non-profit! We believe in our mission statement in truly everything we do.
GAY ADVERTISING/MARKETING STATISTICS:
According to the U.S. Census Bureau, there are over 19 million openly gay and lesbian people in the United States. Most of them (83%) have attended some college or have graduated from college. With purchasing power exceeding $610 billion, the gay and lesbian community represents the largest, most affluent minority marketing group in North America. The total buying power of the U.S. gay, lesbian, bisexual and transgender (GLBT) adult population in 2011 is projected to exceed $835 billion according to Witeck‐Combs Communications. Gay adults are twice as likely to have a household income over $250K and are less likely to be parents; therefore, they have more discretionary income and more time for leisure activities.
- The average household income of a typical gay male is 41% over the national average.
- More than 70% of gays and lesbians would pay more for products made by companies that support the gay and lesbian community. (Study: Real World Lesbian & Gays; October 2007)
- 79% of gays and lesbians are willing to pay a premium for quality products and services.
- 94% go out of their way to purchase products and services marketed directly to them through gay media.
Pertinent Internet Facts:
- 32% of gays and lesbians are online for over 21 hours each week, compared to 17% of nongay users.
- They are three times more likely than heterosexuals to use the internet to get their news.
- Over 40% claim that online advertisements influence their purchasing decisions for a product or service
OUT IMPACT, INC. DEMOGRAPHICS:
MEN/WOMEN: 52% are men, 48% are women
AGE GROUPS: 37% are 18‐34, 35% are 35‐59
62% have no children
we attract more African‐American readers than average
29% make $30,000‐60,000; 26% make over $100,000 a year
Over half of our audience have completed college or graduate school
Our audience also has interests in nonprofit/activism, fashion/cosmetics, videos, politics & commentary, photo/video
sharing, humor/comedies, movies, gaming information, and regional/local news.
We average 6,373 page views per month, with the average of 5,151 unique visitors per month and growing!
Our top three international markets are the United States, United Kingdom and Canada.
Our top four states are California, North Carolina, New York and Texas.
With our top‐ranking reach in over 20 top urban markets including New York City, Los Angeles, Oakland, London, Toronto,
Chicago, Atlanta, Portland, Houston, Paris and Las Vegas.
We have a large social network outreach including MySpace, Twitter, Facebook and more.
For information on how your brand can make your impact with Out Impact, please contact us at firstname.lastname@example.org. Thank you for supporting Out Impact, Inc.!
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Out Impact is your gay online magazine for gay men and women in the LGBTQ community and our allies, encouraging readers to create a positive impact in the gay community. Our content focuses on activism/philanthropy; expert advice for your professional life; pet care by leading experts; a yoga/wellness column in health, spirituality and wellness; as well as columns in food, comics, fashion, an expert travel specialist; engaging features in the arts and more. We have movie, music and book reviews, as well as the latest interviews. Out Impact also produces events benefiting various non-profits around the country, as well as comprehensive media campaigns to raise awareness for various philanthropic causes while bridging the non-profit, activism, artistic and gay communities. OutImpact.com – Making a positive impact in the gay community. Make yours.
To subscribe to our free newsletter for the latest at Out Impact, as well as exclusive content and giveaways please visit: http://www.outimpact.com/out-impact-newsletter/